![marketing 3.0 philip kotler you tube marketing 3.0 philip kotler you tube](https://demo.fdocuments.in/img/378x509/reader022/reader/2020052416/5e57b1ac064c7726bf781f05/r-1.jpg)
Our demarche is a combination of literature review in this area as well as, underlining several important aspects of general marketing strategies that must be considered by the companies if they want to succeed in the business world of this century.īefore going towards the main evolution of the marketing thought, we must point out several definitions of the marketing concept, that has evolved over the years and which reflects the marketing way of thinking. In these conditions, we must think about how we got here? How the evolution of society has influenced the business world? How the evolution of social media has changed the way we communicate, and ultimately how the marketing concept has evolved from its beginnings at the dawn of the 20th Century to the digital, social, and holistic approaches of the 21st Century. A great majority of people are more and more connected to companies via social media networks, email, YouTube, and many other communication channels. This communication tool has brought connectivity and as consumers, we are closer to the companies, but it also has made us (companies and individuals) more vulnerable. Some important changes have been caused by the development and extreme usage of the Internet. The evolution of today’s society is changing the business world, therefore the companies and the institutions, as well as their managers and employees must change with it. This article presents a brief evolution of the marketing concept from the first ideas of marketing at the beginning of the last century and up to our days. In this context of the ever-changing world of the 21st Century, we must see how the concept of marketing has evolved in the last century and how these shifts must be applied in today’s world.
![marketing 3.0 philip kotler you tube marketing 3.0 philip kotler you tube](https://image.slidesharecdn.com/pdf-download-marketing-3-0-marketing-3-0-best-seller-by-philip-kotler-190815052336/85/pdfdownload-marketing-30-marketing-30-best-seller-by-philip-kotler-6-320.jpg)
The evolution of society and that of the information and communication technologies of the last decades have brought great changes in the business world and in the way, companies relate and view the consumers. From Marketing 1.0 to Marketing 4.0 – The Evolution of the Marketing Concept in the Context of the 21st Century